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职位:资深新闻与传播专家 Senior Strategic Communications Specialist
时长:1年 (全职/兼职), 有续签的可能  
薪水: 281,000 - 330,000人民币/年(全职)
工作地点:中国 (可远程)
截止日期2023年9月7日
关于气候债券倡议组织气候债券倡议组织(CBI)是一个关注投资者的国际非营利组织,致力于调动全球资本市场以解决气候变化问题。我们努力推动在低碳和气候适应型经济快速转型的过程中所需要的项目和资产的投资,构建一个规模大、流动性强的绿色和气候债券市场,降低在发达国家和新兴市场的气候项目融资成本。我们的主要工作内容包括绿色债券标准和认证、绿色债券数据和市场分析、政策分析和市场开发等。
CBI在多个国家和地区包括欧洲、美国、中国、印度、巴西和墨西哥等均开展了绿色债券市场发展支持工作,合作机构包括联合国环境规划署、联合国发展署、欧盟委员会、多边开发性金融机构、经合组织等。CBI是中国金融学会绿色金融专业委员会的特邀理事单位之一。
工作内容资深新闻与传播专家将与全球传播与媒体主管和中国团队密切工作,负责设计和实施CBI中国的长期传播战略:针对不同受众包括投资者、政策制定者、发行人、CBI合作伙伴、媒体和气候金融领域利益相关方,领导在中国气候债券市场发展和政策参与的沟通和传播工作资深新闻与传播专家与转型金融、标准、认证、市场咨询、政策等核心团队进行协调和联络,支持本地的传播和气候债券市场的发展。该职位将负责CBI中国的传播渠道的运营和维护,包括但不仅限于微信、中文网站和其他合作伙伴渠道等。任职要求
  • 4年以上传播、媒体、营销或国际关系相关职位的经验
  • 较强的中英文写作和翻译能力
  • 出色的视频录制和编辑能力
  • 在品牌和传播策略、活动和数字整合方面的经验
  • 优秀的项目管理技能和时间管理技能
  • 具有管理团队和初级员工的经验
  • 优秀的人际交往能力和跨不同团队、时区工作的能力
  • 能够与投资者、金融机构、政府和政策方面的外部利益相关者进行日常联络
  • 处理记者媒体事务的经验
  • 了解社交媒体平台、运营和流程
  • 精通Microsoft Office、Excel,Adobe Suite、Canva、CiviCRM、CMS、Google Analytics
  • 了解气候融资、社会可持续发展主题投资类别的增长和发展等
  • 在小型组织或非政府组织工作的经验

The Role
The Senior Communications Specialist is responsible for designing and implementing the China Communications’ Strategy. Leading the communications on Climate Bonds market development and policy engagement in China will target multiple audiences, including investors, policy makers, funders, partners, media and relevant stakeholders within the green finance space.

The Senior Communications Specialist manages China communications output across Climate Bonds and designated teams, focusing on developing long-term communications and wider brandstrategies.

The SCS liaise and coordinate closely with the Global Head of Communications & Media to maximise opportunities in China. Together with the China team, SCS will develop and coordinate campaign plans, systems improvement, and other communications projects as prioritised. This will also include media monitoring and outreach, partner engagement, and the production of media briefings and pitches.

Coordinating and liaising with core teams including Transition, Standards, Certifications, Market Intelligence, Policy and Regional to develop and align output with overarching Climate Bonds strategy is also integral to the role. As is developing and managing content of digital communications and social media to achieve this objective.

In coordination with the Digital Media Manager, the SCS will plan and coordinate multi-factor communications and brand campaigns for the digital space. With the Communications & Digital Media Office, the SCS will support the delivery of media and social networks training for selected spokespeople to match expansion of Climate Bonds activities.

Job holder may be asked to manage communications staff, including Regional Communications Officers and Communications Interns. Together, they will coordinate the production of a range of high-quality editorial and online content, including online posts, social media content, media releases, announcements, and imagery to support Climate Bonds brand, international advocacy and positioning the China market.

Functional Responsibilities

  • Effective liaison, coordination and consultation with the Global Head of Communications & Media to achieve successful outcomes
  • Feeding the Regional pipeline, including calendar of events and launches
  • Planning, development and implementation of the China communication strategy, ensuring outputs are within budget.
  • Delivering Communications activities under projects China, including press releases and blogs; promotion for events/launches/announcements;
  • Building and maintaining relationships with Key Media stakeholders;
  • Building and maintaining a Regional Mailing list;
  • Supporting the Digital Manager with content for the Chinese Website and Regional Social Media Channels (WeChat , LinkedIn, Twitter, Facebook, Insta)
  • Supporting the Webinar and Podcast Hub with deliveries focused on China;
  • Monitoring mainstream and digital media about China to identify trends, storylines, and associated events to maximise opportunities;
  • Developing and management of multi-factor brand campaigns that support Climate Bonds transition, market and advocacy goals
  • Coordinating with Communications Champions (Regions, Transition, Standards and Certification, Policy, Training, Resilience, Digital, Internal Communications and Market Intelligence) to integrate project output with China brand and communications narratives;
  • Liaising directly with China teams to maximise impacts and support for team’s objectives;
  • Social Media management, expansion of brand awareness, and overall promotion of products associated with GSS and transition, market development and investment;
  • China branding and content management on Climate Bonds website and WeChat


Requirements
Essential:
- 4 years’ experience in a communications, media, marketing, or relevant role at international level;
- Proficient in Mandarin and English;
- Experience in brand and communications strategy, campaigns and digital integration;
- Understanding of climate finance, growth and development of thematic investment classes;
- Understanding role of private finance and green, social sustainable and transition investment in emissions reduction and net zero policy & targets;
- Demonstrated project management skills and ability to coordinate and prioritise to deadlines;
- Demonstrated Experience in managing junior staff, able to support a growing team and coordinate multiple direct reports to achieve team-based outcomes;
- Interpersonal skills and ability to work across diverse teams and time zones;
- Ability to liaise with external stakeholders in investment, finance, government and policy at international / senior levels;
- Excellent written and editorial skills across styles and platforms;
- Excellent video recording and editing skills;
- Experience dealing with Media requests from journalists;
- Understanding of contemporary social media practices, platforms and process;
- Strong online, CMS/CRM, web platform understanding and skill base.

Desirable
-Knowledge of Green Finance;
-Understanding of international climate policy processes and architecture, key organisations, role of regulators, civil society, third sector and NGOs in climate action;
-Proficient in Microsoft Office & proficiency in Excel, Adobe Suite, Canva, CiviCRM, CMS, Google Analytics;
-Experience in working in small organisations or NGO.

Benefits
What’s in it for you?
  • Impactful responsibilities from the day you join with responsibility for your own learning curve, the role is what you make of it and the possibilities depend on you;
  • Amazing opportunities for career progression and structured career development – we’ll work with you to explore your learning development and career potential;
  • We offer a structured and bespoke induction programme specifically suited to the team you’ll be joining and the specific role you’ll be doing. During your first few months, you’ll be given all the training you need to succeed in your role;
  • Opportunity to attend a series of Lunch and Learns, delivered by internal subject matter experts and external guest speakers;
  • An international and diverse work atmosphere;
  • The chance to be part of our rapid growth and play a key role in the next exciting phase of Climate Bonds Initiative journey;
  • Everyone that joins us is given the opportunity to undertake our signature Green Bond training, which is recognised and certified by CPD.


申请方式
如果您对这个职位感兴趣,可通过以下网站或点击阅读原文进行申请: https://apply.workable.com/climate-bonds-initiative/j/E297D859B1
期待你的加入!
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